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# -*- coding: utf-8 -*-
"""Genera el kit de marca de 100cIA. El texto se convierte a curvas con Inkscape,
asi que los SVG no dependen de que la fuente este instalada."""
import os, re, subprocess, tempfile
import xml.etree.ElementTree as ET
HERE = os.path.dirname(os.path.abspath(__file__))
BG = "#0B0F1A"
PUNTOS = "#243050"
BLANCO = "#FFFFFF"
AMBAR = "#FFD166"
TRACK = "#1B2233"
GRIS = "#8D99AE"
FUENTE = "Roboto Black"
TRACKING = -0.035 # em
def curvas(partes, size=400, tracking=TRACKING):
"""partes = [(texto, color), ...] -> (svg_interno, x, y, w, h) ya en curvas."""
tspans = "".join(
f'<tspan fill="{c}"{f" dx=\'{0.045 * size:g}\'" if i else ""}>{t}</tspan>'
for i, (t, c) in enumerate(partes))
src = (f'<svg xmlns="http://www.w3.org/2000/svg" width="6000" height="1200" '
f'viewBox="0 0 6000 1200"><text id="w" x="60" y="800" '
f'font-family="{FUENTE}" font-weight="900" font-size="{size}" '
f'letter-spacing="{tracking * size:g}">{tspans}</text></svg>')
with tempfile.TemporaryDirectory() as d:
a, b = os.path.join(d, "a.svg"), os.path.join(d, "b.svg")
open(a, "w", encoding="utf-8").write(src)
subprocess.run(["inkscape", "--export-text-to-path", "--export-plain-svg",
f"--export-filename={b}", a],
stdout=subprocess.DEVNULL, stderr=subprocess.DEVNULL, check=True)
raw = open(b, encoding="utf-8").read()
q = {k: float(subprocess.run(["inkscape", "--query-id=w", f"--query-{k}", b],
capture_output=True, text=True).stdout.strip())
for k in ("x", "y", "width", "height")}
NS = "http://www.w3.org/2000/svg"
ET.register_namespace("", NS)
root = ET.fromstring(raw)
nodo = next(e for e in root.iter() if e.get("id") == "w")
for e in nodo.iter():
e.attrib.pop("id", None)
e.attrib.pop("aria-label", None)
cuerpo = ET.tostring(nodo, encoding="unicode")
cuerpo = cuerpo.replace(f' xmlns="{NS}"', "")
if not cuerpo.lstrip().startswith("<g"):
cuerpo = f"<g>{cuerpo}</g>"
return cuerpo, q["x"], q["y"], q["width"], q["height"]
def colocar(g, bx, by, bw, bh, cx, cy, ancho):
s = ancho / bw
tx = cx - s * (bx + bw / 2)
ty = cy - s * (by + bh / 2)
return f'<g transform="translate({tx:.3f},{ty:.3f}) scale({s:.5f})">{g}</g>'
def puntos(id_, sep=118, r=4.2, color=PUNTOS, op=0.55):
return (f'<pattern id="{id_}" width="{sep}" height="{sep}" '
f'patternUnits="userSpaceOnUse">'
f'<circle cx="{sep/2}" cy="{sep/2}" r="{r}" fill="{color}" '
f'opacity="{op}"/></pattern>')
def arco(cx, cy, r, desde, hasta, color, w):
"""Arco en grados, 0 = arriba, sentido horario."""
import math
def p(a):
t = math.radians(a - 90)
return cx + r * math.cos(t), cy + r * math.sin(t)
x0, y0 = p(desde)
x1, y1 = p(hasta)
largo = 1 if (hasta - desde) % 360 > 180 else 0
return (f'<path d="M {x0:.2f} {y0:.2f} A {r} {r} 0 {largo} 1 {x1:.2f} {y1:.2f}" '
f'fill="none" stroke="{color}" stroke-width="{w}" stroke-linecap="round"/>')
# ---------------------------------------------------------------- avatar
def avatar(archivo, chip=False, pct=0.62):
D = 1024
R = D / 2
anillo_r, anillo_w = R - 26, 20
if chip:
g1, x1, y1, w1, h1 = curvas([("100c", BLANCO)])
g2, x2, y2, w2, h2 = curvas([("IA", "#0B0F1A")])
else:
g1, x1, y1, w1, h1 = curvas([("100c", BLANCO), ("IA", AMBAR)])
cuerpo = [
f'<circle cx="{R}" cy="{R}" r="{R}" fill="{BG}"/>',
f'<circle cx="{R}" cy="{R}" r="{R}" fill="url(#dots)"/>',
f'<circle cx="{R}" cy="{R}" r="{anillo_r}" fill="none" '
f'stroke="{TRACK}" stroke-width="{anillo_w}"/>',
arco(R, R, anillo_r, 0, 360 * pct, AMBAR, anillo_w),
]
if chip:
ancho_total = 760
# el chip de "IA" ocupa ~38% del ancho, como los chips de los videos
w_txt = ancho_total * 0.60
cuerpo.append(colocar(g1, x1, y1, w1, h1, R - ancho_total / 2 + w_txt / 2, R, w_txt))
esc = w_txt / w1
cw, ch = w2 * esc * 1.0 + 70, h1 * esc + 62
cxc = R - ancho_total / 2 + w_txt + 26 + cw / 2
cuerpo.append(f'<rect x="{cxc - cw/2:.1f}" y="{R - ch/2:.1f}" width="{cw:.1f}" '
f'height="{ch:.1f}" rx="{ch*0.30:.1f}" fill="{AMBAR}"/>')
cuerpo.append(colocar(g2, x2, y2, w2, h2, cxc, R, w2 * esc))
else:
cuerpo.append(colocar(g1, x1, y1, w1, h1, R, R, 740))
svg = (f'<svg xmlns="http://www.w3.org/2000/svg" width="{D}" height="{D}" '
f'viewBox="0 0 {D} {D}"><defs>{puntos("dots")}</defs>'
+ "".join(cuerpo) + '</svg>')
open(os.path.join(HERE, archivo), "w", encoding="utf-8").write(svg)
return archivo
# ---------------------------------------------------------------- logotipo
# El chip alrededor del "IA" es la marca: va en todas las variantes menos en la
# "plana", que queda como alternativa.
MODOS = {
# tinta fondo del chip letra del chip
"oscuro": (BLANCO, AMBAR, "#0B0F1A"),
"claro": ("#0B0F1A", "#D98C00", "#FFFFFF"),
"mono": (BLANCO, BLANCO, None), # letras caladas
}
def _lockup(modo, alto=520):
"""Devuelve (piezas_svg, ancho, alto) del lockup '100c' + chip 'IA'."""
tinta, fondo_chip, letra = MODOS[modo]
g1, x1, y1, w1, h1 = curvas([("100c", tinta)])
g2, x2, y2, w2, h2 = curvas([("IA", letra or "#000000")])
esc = alto / h1
wt = w1 * esc
cw = w2 * esc + 0.68 * alto
ch = alto + 0.60 * alto
hueco = 0.13 * alto
W = wt + hueco + cw
cy = ch / 2
rx = ch * 0.28
cx_chip = wt + hueco + cw / 2
chip_x = wt + hueco
piezas = [colocar(g1, x1, y1, w1, h1, wt / 2, cy, wt)]
if letra is None: # una sola tinta: el IA se cala
mascara = (f'<mask id="cala">'
f'<rect x="{chip_x:.1f}" y="0" width="{cw:.1f}" height="{ch:.1f}" '
f'rx="{rx:.1f}" fill="#FFFFFF"/>'
+ colocar(g2, x2, y2, w2, h2, cx_chip, cy, w2 * esc)
+ '</mask>')
piezas.append(f'<defs>{mascara}</defs>')
piezas.append(f'<rect x="{chip_x:.1f}" y="0" width="{cw:.1f}" height="{ch:.1f}" '
f'rx="{rx:.1f}" fill="{fondo_chip}" mask="url(#cala)"/>')
else:
piezas.append(f'<rect x="{chip_x:.1f}" y="0" width="{cw:.1f}" height="{ch:.1f}" '
f'rx="{rx:.1f}" fill="{fondo_chip}"/>')
piezas.append(colocar(g2, x2, y2, w2, h2, cx_chip, cy, w2 * esc))
return piezas, W, ch
def wordmark(archivo, modo="oscuro", margen=0.10):
piezas, W0, H0 = _lockup(modo)
m = margen * H0
W, H = int(round(W0 + 2 * m)), int(round(H0 + 2 * m))
svg = (f'<svg xmlns="http://www.w3.org/2000/svg" width="{W}" height="{H}" '
f'viewBox="0 0 {W} {H}"><g transform="translate({m:.1f},{m:.1f})">'
+ "".join(piezas) + '</g></svg>')
open(os.path.join(HERE, archivo), "w", encoding="utf-8").write(svg)
return archivo
def wordmark_plano(archivo):
"""Alternativa sin chip: '100cIA' de corrido, el IA en ambar."""
g, x, y, w, h = curvas([("100c", BLANCO), ("IA", AMBAR)])
W = 2400
ancho = W * 0.88
H = int(round(h / w * ancho + 2 * 0.06 * W))
svg = (f'<svg xmlns="http://www.w3.org/2000/svg" width="{W}" height="{H}" '
f'viewBox="0 0 {W} {H}">'
+ colocar(g, x, y, w, h, W / 2, H / 2, ancho) + '</svg>')
open(os.path.join(HERE, archivo), "w", encoding="utf-8").write(svg)
return archivo
# ---------------------------------------------------------------- banner
def banner(archivo, tagline="ciencia en 40 segundos"):
W, H = 1920, 1080
g, x, y, w, h = curvas([("100c", BLANCO)])
t, tx, ty, tw, th = curvas([(tagline, "#C9D3E5")], size=200, tracking=0.012)
cuerpo = [
f'<rect width="{W}" height="{H}" fill="{BG}"/>',
f'<rect width="{W}" height="{H}" fill="url(#dots)"/>',
f'<rect x="0" y="0" width="{W}" height="12" fill="{TRACK}"/>',
f'<rect x="0" y="0" width="{
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